"That's something that I will try and ensure is in the legislation, because otherwise, it's all a waste of time," he said. Speaking to Q + A, Willie Jackson said the Government "could probably find a way" to force publishers to spend new revenue to produce additional journalism. Meanwhile, some have criticised the Australian scheme for not forcing media companies to directly spend new revenue on public-interest journalism. READ MORE: Facebook backs down on Australia news ban after ‘constructive discussions’ with government The announcement comes after calls from some in the industry, including Stuff's chief executive, to introduce an Australian-style mandatory bargaining scheme.Īustralia's Commerce Commission estimated that tech giants paid media companies around AU$200 million (NZ$212 million) after its scheme was enacted last year. “While some deals have been reached voluntarily, small regional, rural, Maori and Pacific and ethnic media outlets are likely to miss out, so this is about ensuring everyone gets a fair go," he said in a statement. Jackson said the mandatory bargaining scheme would bring an influx of additional revenue that would be used to produce "high-quality content". The reality is we're talking about $30 to $50 million coming back into the local market," he told Q + A. They'll shape the bargaining process, the framework in terms of what's going to happen and where it's going to go. "They're going to be our regulator with regards to this. He told Q + A that the Broadcasting Standards Authority would play a role in regulating and "shaping" the new scheme, And in Canada, Google has reached agreements with more than 150 publications ahead of legislation coming in." For example, in Australia, the legislation has never been used because companies have done voluntary deals to avoid being subject to the legislation. “The legislative fall back can be powerful.
0 Comments
Leave a Reply. |